For more than two decades, email has been a part of the marketer’s toolset. It has evolved and increased in popularity throughout the years.
The way people use email, the technology that surrounds it, and the outcomes it produces have all evolved steadily over time. An email has evolved from a novel concept to a marketing staple. Even so, some argue that newer technology has rendered email marketing obsolete.

What criteria do you use to evaluate the effectiveness of email marketing?

The success of an email marketing campaign can take numerous forms for numerous people. There’s also the issue of open rates, engagement, and lead creation to think about. However, before we can measure these metrics as they pertain to email, we must first look at some of the more basic data. Email marketing must be employed significantly in order to be genuinely successful. Email is not in danger of going out of style in this regard. In 2019, approximately 3 billion people use email. That’s a sizable market for marketers to tap into.

However, just because a lot of people use email doesn’t mean it’s still functional, at least not by itself. To assess the effectiveness of email marketing, one must analyze how effective it is for the companies that utilize it.

How many marketers consider it their best overall tool, perhaps more importantly?

You would believe that if email marketing is losing favor, it is doing so to make place for alternative marketing strategies. However, research has proven that this is not the case.

Is email marketing still relevant?

We know that email marketing still generates results, but so do many other marketing strategies. Just because they work doesn’t imply a business has to use them. Is email marketing still relevant? The return on investment for email marketing is approximately $44 for every $1 spent. Marketers
working on their own or in dedicated departments can still get tremendous results with the different platforms and email builders available.
With so many people and businesses benefiting from email marketing across all industries, it’s reasonable to say it’s more important than ever.