Establishing and enhancing a Google Business Listing is part of developing a diverse Local SEO plan for businesses with physical locations. This free marketing platform allows businesses to link potential customers to their products and services in a variety of ways. Google My Company is increasingly becoming an ideal option for business owners to increase their digital reach with Local SEO in new and creative ways as people look for local businesses such as hairstylists, restaurants, auto repair, plumbers, and other local businesses.

Is a Google Business Listing Required for Me?

Google My Business has been upgraded to include a Business Directory. “Google My Business is a free tool that allows you to promote your Business Profile and business website on Google Search and Maps,” according to Google’s FAQ page. This is your one chance to connect to Google Maps, rank in category searches when customers utilize the “near me” features, and allow consumers to leave reviews online.
It’s vital to note that creating a Google Business Listing is now free. That could change in the future; we don’t know what Google will do.
As we previously noted, Google continues to add capabilities to its Google My Business page platform, making this free online real estate more useful to business owners. It’s in your best interest to do more than just set up a page to appear on Google Maps.

Optimizing your Google My Business listing

The purpose of optimizing your company page is to increase its exposure in search results so that you can connect with people who are looking for what you have to offer.

There are several options for showcasing your company’s profile. Begin by deciding on a core category for your company. These categories are limited and predetermined by Google. It’s possible that you’ll need to pick one that’s similar to your company. If this is the case, choose an option that incorporates keywords that your target customer searches for when looking for a company like yours. Select a primary category and, if applicable, a few additional categories. Each choice is a different term that you can use. Creating a Google My Business page is an ideal method to grow your digital presence online if you engage with people in person, if you have one or more brick-and-mortar locations, or if your firm wants
to give crucial information about the context of your organization.