How to Rank Better in Global Search engines?
The Early Days of Search Engines
In the early days, Yahoo was one of the first search engines. However, the “search results” given to users were comprised of a human-made, hand-written list which would categorise search terms and give the searcher an general list of websites it pre-established as being relevant. However, with time, these lists of websites did not fit most of the queries made. Yahoo was pushed aside for the next generation of search engines, which looked at the actual words (“content-based search”) that existed on the web pages and the relevance of the content to the search. This was pioneered by the search engine, AltaVista.
The Google difference
Google, when still a tiny start-up, extended this content-based search, and looked at links from other websites to a certain website, so that the greater the number of links, the more “authority” it has and the more relevance it is likely to be to the searcher. This is where Google gained its competitive advantage as it returned the most relevant results to users.
Search is hard, and not something to be embarked on without understanding. There are over one trillion websites on the web. Finding the right information can be like finding a specific grain of sand on the beach. Google relies on computer programs and constantly fine-
- Make your site “crawl-able” by search engine programs (SBWD ensures this as standard)
- Make sure that your links within your website are valid within your sites, so that your site is complete and not corrupted in the eyes of a search engine. (SBWD reviews all sites multiple times to ensure your website is robust)
- Use standard HTML code, avoiding Flash, ActiveX etc, so that search engines can interpret your results and display in mobile formats. (SBWD is the only Australian website developer that ensures all of our websites are HTML and mobile-friendly)
- Make sure the text of your website has all the right titles
- Think about users and what they are likely to type. Google does use synonyms, so a user typing in “thumb drive” will get sites with the words “flash drive” but it works a lot better if you can use all of the most popular user words naturally. For example, if you had a web page and you were selling USB sticks, you would want to use a all the words that describe it, such as thumb drive, flash drive, USB stick. A website should not have specialized terms (SBWD reviews all relevant search terms for your business and location before writing content that pre-empts local search terms).
- Use social media and blogs to spread your website, so that those people reading your site become more interested and in turn share it with other people (SBWD can set up your Facebook page, Twitter account and/or an on-site blog within minutes should you want to use these).